• Serial Innovators. Firms That Change The World

Serial Innovators. Firms That Change The World

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"The average life expectancy at «birth» of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years

Firms are born, they grow, then they struggle to keep up with changing markets

It develops a model of organization that is adaptive, innovative, and can create significant value for its stakeholders for long periods of time .

Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace

Slow adapters often become big losers, fall by the wayside, and die

The book reviews recent findings in relevant academic fields behavioral economics, psychology, neuroscience, organizational science, network theory, anthropology, sociology, and strategy to understand how firms, as they grow, develop rigidities that prevent change


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